Oaza Goa is a luxury beach villa project being developed by Karle Group and Mesura in North Goa. Away and hidden from the city, the project is nestled on a secluded hill overlooking the Arabian Ocean. Oaza immerses you in layers of untouched nature in its raw form.
The brief was to come up with an identity that reflects the location’s essence, and to incorporate the four elements that’s unique to the site- earth, ocean, air and forest. After research, many rounds of ideation and sketching and being unhappy ourselves, the inspiration finally came during a serene sundown at the site, where the striking rock formations revealed themselves as the true soul of the place.

The entire beach property is situated on Trondhjemite Gneiss volcanic rock formations, which are also present in various parts of Goa and date back over 2.5 billion years. We developed the brand identity around it and tried to reflect the serenity and flow state the site offered.

The identity showcases the sun setting over the rock formations and the four lines represent the topographical advantages from sky, forest, earth to sea. And tries to encapsulates the layers of nature in which the rich biodiversity and organic life thrives.














