The Karle Town Centre is a largescale and iconic township in Bengaluru. Worked on this branding project at Watercrab Goa. The brief was to create an identity that is inclusive, modern and timeless around four brand pillars which are nurture, belong, express, inspire.
The Karle Town Centre logo is built on the Geon theory; a few basic shapes can be combined together to shape every object in the world, and also inspired from parametric architecture of the project. The four most basic shapes and colors are represented in the logo. Through the four quadrants, Karle Town Centre is giving every individual the power to shape a better future for themselves and for their city.
Download KTC Brand Guideline here.